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Marketing Practices Dedicated to L&D Activity

One area with great potential for improvement in L&D professionals' work is understanding the psychological profile of the audience to build aligned and personalized learning experiences. Also, better promotion and communication of training programs would be of great help in increasing engagement.

#DigitalLearning

Online training - 4 hours

Practice on generic projects

Resources & practices

Register Now

   NEXT COURSE   

Course completed. We are preparing the next session.

Open | Online | 4h | Romanian | Introductory level

Target audience and benefits

This short program is dedicated to L&D team members, HR and internal communicators. It aims to equip you with some key practices imported from marketing and communications to increase the relevance of training and the learners' level of engagement. 

In this course you will learn the following:

  • accommodating with the psychological profiling of participants for a better understanding of the training activity audience
  • effective communication and promotion practices for training programs and learning campaigns
  • Maximizing ROI - techniques for presenting the added value of training programs, engaging various stakeholders, and securing resources for future initiatives.

This short program is dedicated to L&D team members, HR and internal communicators. It aims to equip you with some key practices imported from marketing and communications to increase the relevance of training and the learners' level of engagement.

In this course you will learn the following:

  • accommodating with the psychological profiling of participants for a better understanding of the training activity audience
  • effective communication and promotion practices for training programs and learning campaigns
  • Maximizing ROI - techniques for presenting the added value of training programs, engaging various stakeholders, and securing resources for future initiatives.

Agenda and program content

Duration: 2 online sessions of 2 hours each, separated by a 15-minute break.

Methodology: it alternates explanations and examples with practice on generic projects and moments of collaborative reflection.

Platform: Zoom Meetings for live sessions. Additionally, participants receive access to a dedicated group in the Learn@E-Campus platform where they have at their disposal the program content, resources, and support from fellow students.

Group: a maximum of 12-15 people to ensure an optimal level of interactivity and collaboration.

Here is the content and activities of the program, ordered according to the different impact areas targeted:

    MINDSET      

Customer/learner-oriented thinking

An essential element of marketing activity that can be of real help in L&D is knowing your audience and organising your message and communication around their specifics.

  • the marketer's perspective - what can we borrow and benefit from in L&D activities?
  • customer focus - what does it mean in L&D?
  • maintaining constant contact with the 'internal customer' and deeply understanding their needs."

   KNOWLEDGE      

Facilitating increased engagement

Here you will find the key knowledge to reorganise the way you communicate and promote training programs in your company.

  • a comparative look at how communication and customer relations are handled in marketing and L&D
  • Learner Personas Audit - psychological profiling of learners to supplement the data from Training Needs Analysis
  • developing and implementing a marketing communication plan tailored to L&D activities
  • running learning campaigns and making decisions based on data collected from learners
  • maximizing ROI (Return on Investment) - leveraging the impact of training and managing the engagement of key stakeholders

    PRACTICE      

Working with a communication and promotion plan

In this short program, you will become familiar with key working practices imported from marketing and promotion activities to increase learner engagement.

  • collaborative reflection exercises - analyzing L&D marketing campaigns proposed by E-Campus
  • working on a generic project - creating a communication plan for a hybrid onboarding program proposed by the E-Campus team

    TECHNOLOGY      

Examples of relevant technologies

In this program you will become familiar with the following tools:

  • technical functionalities for centralizing user data and data related to the psychological profile of learners
  • applications and platforms useful for promoting training programs and maintaining ongoing communication with learners
  • tools helpful for creating visual materials dedicated to promotion

    COMMUNITY      

Optimal collaboration and support ratio

Upon enrolment in the program you will receive access to the Learn@E-Campus platform, a collaborative learning and working space. What you will find here:

  • course resources and materials for study and later review
  • spaces for discussion and collaboration with colleagues
  • support from the trainer during the course session
  • E-Campus L&D community news, articles and events

  • MINDSET

  • KNOWLEDGE

  • PRACTICE

  • TECHNOLOGY

  • COMMUNITY

  • The marketer's perspective - what can we borrow and benefit from in L&D activities?
  • Customer focus - what does it mean in L&D?
  • Maintaining constant contact with the 'internal customer' and deeply understanding their needs

Trainer of the program

Petre Bica - Senior Digital Learning Consultant

@ The Learning Distillery, Luxembourg

@ E-Campus, Romania

Over 15 years of local and international experience in the design and production of digital learning experiences. He trained over 2000 L&D professionals in the various Digital Learning skills associated with their role. He is passionate about technology and innovation in the way people learn.

"Most likely, if films and entertainment experiences were promoted the way corporate training programs are currently, the world would be a very dull place. Why don't we adopt these techniques from industries that have already mastered them to use them in L&D?"

Petre Bica - Senior Digital Learning Consultant

@ The Learning Distillery, Luxembourg

@ E-Campus, Romania

Over 15 years of local and international experience in the design and production of digital learning experiences. He trained over 2000 L&D professionals in the various Digital Learning skills associated with their role. He is passionate about technology and innovation in the way people learn.

"Most likely, if films and entertainment experiences were promoted the way corporate training programs are currently, the world would be a very dull place. Why don't we adopt these techniques from industries that have already mastered them to use them in L&D?"

Instance 1

Cost of the program

480 RON   / person

A short, intensive and affordable open training program.

4 hours in 2 online sessions with a break in between.

  • Training & support - 4 hours 
  • Knowledge, practices, tools
  • Materials and learning resources
  • Access to Learn@EC platform
  • Access to our L&D community
Register Now

   NEXT COURSE   

Course completed. We are preparing the next session.

Open | Online | 4h | Romanian | Introductory level

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